| Description

Sport mobilizes masses. We constantly see the effect of sport on a social, economic and financial level. The relationship between practitioners and consumers is essentially the responsibility of sports agents. Increasingly, sports management and Marketing and communication techniques are fundamental for the sustainable promotion of sporting activities, whether focused on the organization of sporting events, competitions and market management in the globalized, demanding, competitive and volatile world.

| Goals

• The objectives of the Postgraduate Degree in Marketing and Sports Management are;

• Provide current and specialized knowledge about sport management and marketing;

• Provide trainees with the management tools necessary for analyzing and controlling organizations;

• Present marketing and communication tools and strategies.

| Recipients

Graduates in areas related to Sports Sciences, Management, Economics, Marketing, Communication Sciences, Tourism or other related areas;

| Duration

810 hours

| ECTS

30 ECTS (credits)

| Methodology and Assessment

The objective is the practical aspect combined with the theoretical in a context of individual and group work, taking into account the technological tools available.

| Syllabus

| Vacancies

• Minimum number of students: 10;

• Maximum places: 20;

| Operation

• Start : October 2023

• Regime : after work (online)

| Documents

• Pricing 2023/24
• Ranking Criteria for Postgraduate Courses
• Candidate interview guide
  
• Calculation of access classification - Postgraduate Courses
• Pricing 2022/23